Senior Management Team, Finance and Administration

  • Tom Williams BSc (Hons)
    Tom Williams BSc (Hons)

    Managing Director and founder of Maydencroft Limited
    In 2007, Tom founded Maydencroft Limited from his family farm at Maydencroft Manor near Hitchin in Hertfordshire.
    Keeping his finger on the pulse of the industry at all times, Tom is the...

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  • Digger Cooke-Hurle BSc (Hons)
    Digger Cooke-Hurle BSc (Hons)

    Head of Contracting
    Digger graduated with an honours degree in Countryside Management from Newcastle University and has worked within the environmental sector ever since. He joined Maydencroft Limited near its commencement in January 2008. In the company’s infancy he started...

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  • Matt Perry BSc (Hons) MCIEEM
    Matt Perry BSc (Hons) MCIEEM

    Head of Consultancy
    Matt graduated with an honours degree in BSc Environment Management from Cranfield University and is a member of the Chartered Institute of Ecology and Environmental Management (MCIEEM).
    He started his career working for Hertfordshire County Council delivering...

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  • Sam Eagling Fernandez
    Sam Eagling Fernandez

    Regional Manager

    After achieving a level 3 National Diploma in Arboriculture at Shuttleworth College, Sam went on to work as a qualified Tree Surgeon for several years gaining practical experience in both the domestic and commercial sectors. Sam joined...

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  • Dawn Ager
    Dawn Ager

    Financial Controller
    Finance has been Dawn's profession for more years than she cares to admit! Dawn's career has spanned construction, healthcare, and communications. She enjoys travelling here in the UK and abroad, learning about history and different cultures.
    Dawn is...

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  • Patrick Venables
    Patrick Venables

    HSEQ and Asset Manager
    Patrick is a third generation arborist, his family having been in the industry in Hertfordshire for over 150 years. Having set up his own conservation based arb company back in the 80s when promoting diversity and...

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  • Sarah Triste

    Sarah joined us in December 2019 and brings with her several years of HR and Administration experience gained mainly in the Engineering and manufacturing industries. Working alongside very large and sometimes unionised workforces, Sarah has a keen eye for the...

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  • Elizabeth Castiglione
    Elizabeth Castiglione

    Credit Controller
    Elizabeth's originally intended career was in the hotel industry, beginning with her degree in Hospitality Management at the University of Derby. After graduating in 2003 she worked for three hotel groups; firstly for Champneys, then Thistle Hotels and...

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  • Sukhraj Parmar
    Sukhraj Parmar

    Accounts Assistant
    Joined us in November 2019.

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  • Avril Read
    Avril Read

    Business Support Administrator
    Avril joined Maydencroft Limited in April 2017, coming from a strong background in customer services and administration.
    Avril supports the Letchworth office with general office administration.
    She is excited to be part of an ever growing company...

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  • Victoria Williams BA (Hons) MA
    Victoria Williams BA (Hons) MA

    Garden Designer

    Victoria joined Maydencroft in 2011. She has a background in fashion with a MA in Fashion Business Management. Victoria worked at Christian Dior Couture and Net-a-Porter for nearly a decade before moving to Hertfordshire.
    She is currently...

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