Our Values

Maydencroft is a family run, rural company based on a working farm. Our place in the community, and the responsibilities we feel to the people and places around us shape our outlook and the way the company operates.


Solar-PV-Panels Our environmental commitments are particularly important to everyone involved in Maydencroft, and we practise what we preach so all land under ownership of Maydencroft is within Higher Level Stewardship agreements which requires us to meet strict environmental expectations. This means rare species such as the Grey (English) Partridge thrive on our land – a real success story. We love to show off what we’re up to so don’t hesitate to get in touch if you would like to visit.

Our carbon footprint is already pretty low, if not negative (we’ve planted over half a million trees and hedge plants since our formation in 2007) but we always look for ways to reduce it even further, such as running a driver performance league table to encourage safe and fuel efficient driving.

Even the company’s premises runs from a solar photovoltaic (also known as solar PV) system which converts energy from the sun into electricity.

Our recycling is strong too…

Loading-Wood-Chip Our wood waste is used as bedding for our cattle in the winter and then composted; any leftovers are collected for biomass power stations. Larger wood is chopped into logs and sold through our partner website www.hitchinlogs.co.uk.


As for the cattle

Pishiobury-Park These big beasts are in fact, incredibly gentle-natured but most importantly they are superb at supporting wildlife wherever they graze. As a native breed they are far less fussy about what they eat, meaning that they keep on top of aggressive weeds allowing a rich variety of plant life to thrive. Their varied diet also makes their meat really tasty and actually healthier (scientifically proven!). They are grazed extensively (ie, lots of space, fewer cattle) and rotated regularly so the grass they eat doesn’t need to be constantly ‘improved’ which means many different plants can flourish around them.

They have a bit of a celebrity double-life as you can see in our media section. John Torode loved them in his series on the BBC (A puppet version of one even appeared on Harry Hill’s TV Burp!) and some of them recently came back from living the high-life after a stint in Holland Park.

We do lots more for the environment, you can download our environmental policy in the policies section.

Local community

Herts-County-Show Every year for the past five years we have really enjoyed supporting both the Young Farmers Club and Hertfordshire County Show, by sponsoring the ‘Digger Challenge’. This is a great opportunity for children of all ages to have a safe play on a digger, with the help of enthusiastic YFC volunteers. The queues are a testament to its success, and repeat visits year after year are not uncommon! We see it as a fun way to introduce children to the modern, commercial side of the rural enterprise that we operate, and a good way to be involved in a County show that plays such a vital role in highlighting the rural heart of Hertfordshire; a county increasingly under pressure from urbanisation.


The local village football team, St Ippolyts, will be proudly sporting a new kit in their traditional red and black stripy strip, sponsored by Maydencroft. We wish them lots of luck for a successful season.


Maydencroft-Matilda Again, this is something which is really at the heart of what Maydencroft stands for. From our continual programme of rural skills training for our staff, the apprenticeship schemes we have set up with Shuttleworth College, or the visits from local school children and cub scouts groups to the farm, all of these varied routes are part of our passionate commitment to keeping the rural life of Hertfordshire a relevant and vibrant place of employment, and of course to ensure that children don’t lose the vital link with the great outdoors. The recent report which showed that the opportunity to experience rural life is a key component of a happy childhood, just underlines this for us. Tom Williams, MD, is qualified under the Countryside Educational Visits Accreditation Scheme (CEVAS).

If you represent a school or a youth group and would like to arrange a visit, or alternatively if you’re a school-leaver keen to pursue a specialised, rural apprenticeship, head to our contacts page to get in touch or email education@maydencroft.co.uk.